To a Growth Hacker, Marketing is no longer a department but a philosophy that permeates every aspect of a company and is a responsibility of every member of staff.
Growth Hacking involves granting your staff permission to be part of a fearless culture of lateral and innovative idea generation that transcends traditional company structures.
The role of a Growth Hacker is to coordinatethe process of:
Nurturing a growth culture,
Collating and communicating suggestions,
Statistically validating those ideas,
Managing the implementation of the resultant changes.
Growth Hacking iteratively transforms the way the market:
Perceives and trusts your brand,
Engages with your company,
Buys your products.
Pay Per Pulse Ltd can help you establish a growth culture, manage the process and ensure that resulting market positioning improvements are effectively and efficiently implemented.
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